We get a lot of clients asking what SEO is so I thought it would be helpful to cover this, OK lets begin SEO stands for ‘Search Engine Optimisation’ and as Wikipedia describes: "is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results". In contrast to a ‘Sponsored’ listing where you can get a prominent position on the search engines but must pay a fee every time someone clicks on your listing, SEO is work undertaken typically by the web designer/developer responsible for your website to get you a prominent position without having to pay Google a penny, just the cost agreed with your developer.

The benefits of SEO include:

SEO is a lasting investment, once you have a good position on the search engines for your key phrases, you will get a good stream of traffic on your website which will continue even in you reduce your investment, where as if you stop your ‘Sponsored listing’ your traffic stops immediately.

It's widely regarded that ‘organic’ listings covert more leads on your website than visitors clicking on a ‘Sponsored’ listing. Research shows around 80% of users clicking on a listing via a search engine do it through the organic listing providing proof that a good SEO program is essential, as you will get a good ‘Organic listing’ eventually from this.

To find out how Eskimo can help you with your SEO give us a ring now on 0161 973 8762.