While developing an online branding strategy the following should be considered: 1. Be Consistent: Be consistent in terms of your approach, your message and your level of service to the customer. 2. Target Market Appeal: Entire branding efforts should be focused on a section of a large consumer segment. Communicate your message clearly and precisely. Your message should appeal to your customer and make them realize the benefit of visiting yourwebsite. 3. Be Innovative: Branding is all about being innovative. Understand the likes and dislikes of your target audience before you begin the work of branding your site on the web. You brand your site for your consumers. Keep a close eye on the behaviour of your visitors. Online Branding is a major factor, which will help you convert your visitors into consumers.