What makes a good website? The first question that needs to be answered is ‘what is the idea behind the website?’ and ‘what is the purpose of the website’ we need to be clear on these before any planning or work commences, these questions are the first building blocks for any website. We can then...

We get a lot of clients asking what SEO is so I thought it would be helpful to cover this, OK lets begin SEO stands for ‘Search Engine Optimisation’ and as Wikipedia describes: "is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results". In contrast to a ‘Sponsored’ listing where you can get a prominent position on the search engines but must pay a fee every time someone clicks on your listing, SEO is work undertaken typically by the web designer/developer responsible for your website to get you a prominent position without having to pay Google a penny, just the cost agreed with your developer...

While developing an online branding strategy the following should be considered: 1. Be Consistent: Be consistent in terms of your approach, your message and your level of service to the customer. 2. Target Market Appeal: Entire branding efforts should be focused on a section of a large consumer segment. Communicate your message clearly and precisely. Your message should appeal to your customer and make them realize the benefit of visiting yourwebsite. 3. Be Innovative: Branding is all about being innovative. Understand the likes and dislikes of your target audience before you begin the work of branding your site on the web. You brand your site for your consumers. Keep a close eye on the behaviour of...